About Us

I am Lisa Ben-Haim, the onPoint Copywriter.

I have no huge cubicle-bound pen of writers, no off-shore workers…just me in my home office in Central New Jersey. When you work with onPoint Copywriter you get me, the idea person, the writer, the customer service manager and receptionist!

But no man, nor woman, is an island! I am in constant contact with fellow freelancers, graphic artists and printers, and my clients. With their input and support, I write copy that gets results, that is on point!

A Little Background

After graduating from the University of Wisconsin-Madison School of Journalism

(Go Badgers!), I moved east to NYC to find my fame & fortune. I figured... If I can make it there, I’ll make it anywhere!

And I did. Fame and large fortune have eluded me but a satisfying career hasn't. I found my first professional job as a public relations associate and since then I have worked as an editorial coordinator, public affairs coordinator, PR executive, publisher/editor and as a copywriter.

For 25+ years (how time flies!) I have been crafting copy for many businesses, large and small, in various industries:

healthcare
not-for-profit
education
business-to-business (b2b)
business-to- consumer (b2c)
and more

I have left a trail of satisfied employers and successful clients over the years. My success is not just the result of good grammar, spelling and punctuation. The key has been my creativity, having an excellent grasp and understanding of consumer behavior, and being up-to-date on marketing & communication strategies.

Let my experience and skills work for you. Get the right words for the right message.

Get onPoint!

Contact me now.

The onPoint Copywriter